Accor launches international management council to form the way forward for company journey

Accor
Photos by Accor

Accor, a world-leading hospitality group, along with govt journey managers and patrons from 17 main worldwide companies, have launched the Accor World Management Council (GLC), an revolutionary advisory board aimed toward reimagining the way forward for company journey and conferences. Established to create a forward-looking imaginative and prescient for enterprise journey and company conferences, the GLC connects enterprise leaders liable for company journey throughout numerous industries with senior executives from Accor. Council delegates embrace representatives from sectors akin to monetary companies, engineering, manufacturing, transportation, power, skilled companies and know-how.

The GLC mentioned shifting company and traveller expectations; the significance of recognition, personalisation and B2B-focused loyalty; the evolving significance of sustainability; rising traveller traits; the function and impression of distribution and pricing; and a deep-dive on areas of Accor’s enterprise and types.

The World Management Council delegates, who’ve a mixed worker base of over 2.7 million travellers, unanimously agreed the highest three priorities for enterprise journey are:

  1. Traveller expertise and well-being – together with company worker engagement, wellness, traveller safety and digital efficiencies.
  2. Price administration and optimization – together with program compliance, pricing, cost-reduction and price avoidance.
  3. Sustainability – together with sustainable motion, carbon budgets and DEI (range, fairness and inclusion)

Antony Meguerdijian, SVP Gross sales, Center East, Africa, Asia-Pacific at Accor stated: “The dynamics of worldwide and company journey within the Center East, Africa, and Asia Pacific area are evolving quickly. It’s important for each our purchasers and hospitality companies to adapt to new calls for and priorities. The brand new GLC, and this system of consumer and business associate occasions we host throughout the area, are crucial boards for sharing insights and collaborating on options that meet the altering wants of travellers and delegates. Journey and tourism is present process a profound transformation, pushed by an elevated give attention to flexibility, sustainability, price and personalisation. At Accor, we’re dedicated to not solely assembly these wants but additionally anticipating them, making certain that each journey is as enriching and impactful because the vacation spot and journey intent itself.”

Highlighting the group’s dedication to thought management within the leisure and enterprise journey sectors, Accor has been actively concerned in a number of key occasions within the Center East, Africa and Asia Pacific areas. The Group lately hosted a non-public dinner on the new Banyan Tree in Dubai through the Arabian Journey Market (ATM) occasion, bringing collectively 50 business leaders from prime journey companies all over the world.

Moreover, Accor has demonstrated its experience within the enterprise journey sector by internet hosting the distinguished World Enterprise Journey Affiliation (GBTA) convention at Swissôtel Singapore from 13-15 Might. This important occasion attracted over 800 prime journey patrons from main firms worldwide. The GBTA board was additionally hosted for dinner on the iconic Raffles Singapore, the place a buyer advisory assembly was held to seize key enterprise journey insights, additional cementing Accor’s function as an business chief.

Accor’s dedication to inclusivity and numerous group engagement was additional emphasised through the Australian Tourism Trade (ATE) with the internet hosting of gAyTE – a celebration of the LGBTQI journey group in Australia. This occasion showcased Accor’s dedication to fostering open mindsets and increasing journey horizons for all communities.

Accor’s associate interactions have been elevated by the growth of the “ALL THANKS TO YOU” appreciation weeks, hosted from Africa to Australia. Occasions have been held in Riyadh, Dubai, Istanbul, Sydney, Melbourne, Brisbane, Gold Coast, Tokyo, with upcoming occasions in Seoul, Singapore, Bangkok, Hanoi, Jakarta, and Abidjan this month. This initiative displays Accor’s dedication to recognising and celebrating its numerous international clientele.

Kerry Healy, Chief Business Officer for Accor within the Center East, Africa and Asia Pacific, added: “Our latest occasions within the Center East, Africa, and Asia Pacific underscore Accor’s unwavering dedication to fostering robust relationships with our companions and communities. These gatherings, together with the growth of our ‘ALL THANKS TO YOU’ buyer appreciation weeks, show our steady efforts to attach with and rejoice the tens of millions of company we welcome each domestically and globally. In Center East, Africa, and Asia Pacific, we’re honoured to help a number of the quickest rising and most bold international locations in prioritising their tourism economies. We play a vital function in fostering their development ambitions and serving the travellers they characterize. We’re proud to be on the forefront of business innovation, driving significant conversations and initiatives that open new horizons for journey.”