IHG to host futuristic journey activation in main SXSW Sydney partnership

IHG Motels and Resorts has fashioned a serious partnership with SXSW Sydney which is able to see the operator ship various interactive experiences all through the music, tech and tradition competition.

An Official Companion of the occasion, which returns for its second Sydney version from October 14-20, IHG has additionally been named the Official Companion of the SXSW Sydney Display screen Competition 2024.

“We’re thrilled to announce IHG Motels and Resorts because the Main Presenting Companion of the SXSW Sydney 2024 Display screen Competition,” mentioned SXSW Sydney 2024 Managing Director, Colin Daniels.

“This partnership displays our dedication to celebrating creativity and innovation within the movie trade, and we stay up for showcasing the unbelievable expertise and tales that can emerge from this vibrant competition.”

As a part of its actions, IHG will launch a large-scale experiential journey activation, the ‘Thoughts Foyer’, which is able to use cutting-edge eye monitoring expertise to assist individuals ‘uncover their true journey needs by dipping into their unconscious’.

Positioned on Sydney’s Worldwide Conference Centre (ICC) forecourt, Thoughts Foyer may also showcase IHG’s hospitality, serving as a spot to calm down for badge holders and shoppers.

“Partnering with SXSW Sydney was a pure match,” mentioned IHG Motels and Resorts Managing Director – Australasia and Pacific, Matt Tripolone.

“We all know SXSW Sydney has cumulated an nearly cult-like following of creatives and curious thinkers, and IHG Motels and Resorts has been present process its personal journey via expertise and model evolutions, making it the proper time to work together with such a various viewers.

“The Thoughts Foyer is a superb instance of how we’re displaying up otherwise to have interaction audiences in new and memorable methods – and with a particular SXSW Sydney futurist spin, it’s set to be an unforgettable expertise.”