Prizeotel rebrands to Prize by Radisson

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Europe: Radisson Lodge Group has rebranded its midscale lifestyle brand prizeotel to Prize by Radisson, in addition to revealing two lodge signings in Germany and Poland.

Radisson acquired a 49 per cent stake within the German lodge model prizeotel in 2016, and bought the remaining 51 per cent in 2019.

The present portfolio consists of 21 properties in operation and below improvement throughout Europe.

Now persevering with as Prize by Radisson, the model’s newest additions embrace its debut in Poland alongside growth in Germany.

The brand new-build Prize by Radisson, Gdansk Metropolis is scheduled to open in 2026 and can provide 126 rooms, a restaurant and a bar.

Prize by Radisson, Berlin Metropolis, is anticipated to launch in 2027 and varieties a part of a mixed-use improvement within the Prenzlauer district. The mission is focusing on a DGNB Gold certification whereas the 315-room lodge will function a lodge foyer bar, social space, coworking house, and breakfast restaurant all on the highest flooring.

Elie Younes, govt vp and international chief improvement officer at Radisson Lodge Group, stated:  “The rebranding and growth of Prize by Radisson is an impactful milestone to broaden the worldwide attain of the model and improve its worldwide enchantment to our company and house owners.”

Connor Ryterski, managing director of Prize by Radisson, added: “The rebranding of prizeotel to Prize by Radisson marks a pivotal second in our development technique. With this transfer, we’re excited to broaden the Prize by Radisson footprint and proceed to ship distinctive visitor experiences to travellers throughout key central landmarks while demonstrating the help, business excellence and safety of belonging to a global lodge chain to our house owners.”