Sojern and Xcaliber announce collaboration

Sojern collaborationSojern, the main journey advertising platform, and Xcaliber, a direct reserving platform providing cloud-based options for accommodations, immediately introduced a brand new collaboration to collectively drive direct bookings and bolster income for Asia-Pacific hoteliers. 

“Centered on journey from day one, our dedication to producing extra direct relationships whereas driving on-line bookings is stronger than ever,” stated Lina Ang, Managing Director, APAC, Sojern. “Sojern’s new partnership with Xcaliber, the most recent with a homegrown companion within the area, means collectively we will utilise our respective strengths to supply strategic advertising options to regional hoteliers. 2023 is the primary 12 months in APAC with no journey restrictions, so our partnership comes at a time of renewed optimism for the journey trade”.

With reports stating that Asia-Pacific’s journey trade might be the primary to get well by 2023 this 12 months can be pivotal for the hospitality trade. In an more and more aggressive digital panorama Sojern and XCaliber have partnered to play to one another’s strengths. Sojern’s digital advertising experience allows hoteliers to achieve, interact and convert travellers alongside each stage of their planning and reserving journey. Xcaliber gives modern cloud base options that assist greater than 1,000 accommodations in South East Asia to maximise income by accommodations manufacturers web sites.

“A trusted resort companion since 2009 providing options similar to reserving engine, cost gateway, web site improvement, digital advertising, property administration system and ecommerce administration, we delight ourselves on including worth to accommodations and their company. With Sojern’s trade experience and mutual concentrate on driving direct bookings for hoteliers we’re delighted to announce this new partnership,” stated Pipat Amonrungmetham, CEO & Founding father of Xcaliber. “After a difficult few years for the trade this strategic collaboration will permit us to strengthen our worth provides for accommodations.”

All through its 15 years, Sojern’s unwavering concentrate on journey has elevated its resilience and reaffirmed its imaginative and prescient to change into the #1 journey advertising platform. Sojern was additionally lately ranked amongst the highest Digital Advertising Businesses globally within the 2023 HotelTechAwards. Headquartered in Thailand, Xcaliber additionally operates in Malaysia, Vietnam, Philippines, Indonesia and Laos with native consultants.